Book Review: HOPE AND OTHER SUPERPOWERS: A Life-Affirming, Love-Defending, Butt-Kicking, World-Saving Manifesto

“The dream of a different world (as beautiful as it is) won’t actually alter the planet—only your hands getting dirty and your feet hitting the ground will do that. Being outraged at injustice doesn’t do much for the victims of that injustice—actively moving against it does. But that’s a hell of a lot harder than outrage alone, which is why most people gladly settle for being perpetually angry and living vicariously through spandex-clad, muscle-bound, CGI demigods who do the brave things they wish they could do.”

Book Review: The Empathy Effect: 7 NEUROSCIENCE-BASED KEYS for Transforming the Way We Live, Love, Work, and CONNECT Across Differences

Authors: Helen Rises, MD and, Liz Neporent Foreword by Alan Alda Publisher: Sounds True Publishing Genres: Self-Help: Emotions & Interpersonal Relations, Mental Health: Emotions Page Count: 240 pages (Available in Hardback and Kindle) ISBN-10: 1683640284 ISBN-13: 978-1683640288  Publication Date: November 27, 2018 Pre-order Now From Amazon, Sounds True, Barnes & Noble, Books-A-Million, IndieBound, or your … Continue reading Book Review: The Empathy Effect: 7 NEUROSCIENCE-BASED KEYS for Transforming the Way We Live, Love, Work, and CONNECT Across Differences

Book Review: How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now & An Into to The BadRedhead Media 30-Day Book Marketing Challenge

If you are a blogger and after reading SEO from the book cover you stopped, scratched your head, looked around to make sure no one was around and asked yourself aloud, "What the hell is SEO?" Then you need to click on the following title and purchase a copy of Rachel Thompson's How to Best … Continue reading Book Review: How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now & An Into to The BadRedhead Media 30-Day Book Marketing Challenge

A Glimpse into the Next Four Fascinating Book Reviews to be Previewed Here

Ernest Hemingway: Artifacts From a Life by Michael Katakis Publisher: Scribner of Simon and Schuster Biographies & Memoirs - Publication Date: 23 Oct 2018 Publisher’s Book Description: “Beautifully designed, intimate and illuminating, this is the story of American icon Ernest Hemingway's life through the documents, photographs, and miscellany he kept, compiled by the steward of the … Continue reading A Glimpse into the Next Four Fascinating Book Reviews to be Previewed Here

Book Review: How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now

If you are a blogger and after reading SEO from the featured book title you stopped, scratched your head, looked around to make sure no one was around and asked yourself aloud, "What the hell is SEO?" Then you need to click on the following title and purchase a copy of Rachel Thompson's How to … Continue reading Book Review: How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now

The Nuances of Twitter

twitterimageI initially wrote “The Nuances of Twitter” in 2015, but after personally encountering, on several occasions during the last couple of weeks, the practice of Twitter users following and then unfollowing me to increase their number of Twitter followers while decreasing the number of Twitter users they follow. I decided to reblog with an added message in an attempt to get through to some of those who abuse Twitter.

One of the quickest ways of having your account suspended is to play the follow/unfollow game on Twitter. To follow someone on Twitter only to unfollow them when they follow you back to grow your numbers is shameful. You have no interest in who you follow other than attempting to make yourselves look significant for the sake of Twitter. You believe the practice of accumulating a stupendous amount or followers is your ticket to being certified by Twitter. I hate to be the bearer of bad news, but your shamefully obtained numbers are not going to earn you the Twitter certification you so badly yearn for. It will, however, may and should get your Twitter account suspended. You are playing dirty and shame on you.

There are multiple services available, both helpful to the honest and the dishonest to monitor the activity of your Twitter accounts. They are useful in notifying Twitter users without an agenda of those who have unfollowed them. However, using these services to unfollow a vast amount of Twitter users is going to get the attention of Twitter and when it does, adios! No one that’s on Twitter for the right reason wants to be a victim of the follow/unfollow scam.

And then there are those who purchase their followers either to raise their numbers exponentially for the sole purpose of impressing Twitter. And let me say that the practice of buying followers is not necessarily a bad thing when purchasing followers through a legitimate company for your ‘targeted audience.’ However, I don’t understand why Twitter users would pay for followers, aside from advertising needs, if you have a commodity to advertise legitimately. But when you purchase followers through the cheap bot sellers, this is a sure sign you don’t care about your followers, or who follows you. You are merely beating your chest to get the attention of Twitter, and that’s only going to lead to adios, see you when Twitter lifts their ban on your Twitter account.

I find it easy enough to identify those that have unfollowed me by occasionally scrolling through the list of those I follow. Twitter has made it much easier and less time consuming by adding “Follows You” without having to open each follower’s page, as it once was. While scrolling through those you are following, if you don’t see “Follows You” then you’ve been unfollowed. I am in no way suggesting that every unfollow is part of the follow/unfollow scam played by those manipulating their numbers; however, in more cases than not, you are a victim of the follow/unfollow practice.

I am selective of those I follow. I am a writer, and therefore I follow those who write, edit, publish, read, blog, tweet writing advise or inspiring quotes by famous and upcoming authors. I also follow artists that are genuine in what they do and why they are on Twitter. Likewise, most of us appreciate humor, and therefore I follow some comedians and funny people. I also follow some advertising Tweeters. My point is, I follow a targeted audience that shares the same interests as I do. If someone follows me, I check their legitimacy before I follow back. I’ve been around a while, and I’ve seen the follow/unfollow game played, which is unfortunate for those of us who play by the rules.

I’m not particularly fond of cliches, but I make exceptions from time to time, and this is one of those times. Remember, “It’s quality, not quantity” that gets the Twitter certification.

Book Reviews & Musings

twitterimagePlease Don’t do that! Please don’t drop your head into the palm of your hand and moan, “Oh gawd, please not another one!” because of this, I promise you, is not ‘just’ another one. I’ve been making mental notes about the activity that I have found disspiriting regarding Twitter for several months, and I decided today, after seeing something that really annoyed me, that it was time to speak up. Although I joined ‘Twitter Nation’ in May of 2012, I did not become a serious Twitter aficionado until the last 18 months or so; and during this time, I have questioned a lot, but I have also learned a lot, and namely the difference between tweeting with and without etiquette.

Some time ago, perhaps a month, or so, I read a tweet that left me feeling disheartened for the tweeter. She tweeted something to the effect that the saddest thing that…

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Writing Outside The Box

Most of us, as writers, get stuck “inside the box.” Jamie Lee Wallace (@suddenlyjamie) tells us in her blog, “There is no “always” or “never” in writing. There are some basic common sense guidelines, but, other than that, I don’t give the “shoulds” and “musts” of writing much credence. What works for someone else might work for you, or it might not. And, as the masters will tell you, even the most widely touted rules are made (once you have the chops) to be broken.”

We should ask ourselves if we are stuck “inside the box” and as Jamie suggests in her blog, “…step outside that box – outside your comfort zone and into the place where the magic happens?”

Jamie’s blog is by far one of the best blogs for writers, by a writer, that I have read. Do yourself a favor and take the time to read Jamie’s entire blog.

Happy writing!

Live to Write - Write to Live

“Think outside the box” has always been one of the phrases I love to hate. In my agency days, it was something that echoed up and down the corridors, usually tripping lightly off the tongue of some overpaid creative director-type who couldn’t come up with a more helpful way to articulate his “vision.” The writers and designers would cringe in unison and wonder exactly what the hell they were supposed to do. Most of the time, they weren’t even aware they were in a box, never mind understanding how to get out of it.

Still, getting “outside the box” does have some validity in the world of marketing if you think of the box as the “shoulds” of marketing.

The myth of “best practices”

I have some bad news: there is no silver bullet, no 100% guaranteed roadmap, no one-size-fits-all solution. I also have some good news: there is no…

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